How to Write a Great “About Me” for Website

by Carrie Swails

Let’s get down to the nitty gritty, an about me is sometimes one of the most difficult things to write about  yourself. What do you put? How do you make yourself stand out from the thousand other photographers who say they are passionate about photography and love photographing weddings and have X amount of experience? An about me is an opportunity to write something really unique that will stand out to potential clients. When they leave your website you want them to remember you a certain way and reflect your personality.

An about me is an online resume of sorts, a page that explains who you are. Let’s face it a client has tons of choices when it comes to choosing a photographer and most of us come from similar backgrounds with similar amounts of experience so we need to chose things to write about that will make us different from the rest. When someone is hiring you to photograph their wedding, for example, a bride really wants to chose a photographer she feels connected to, one she has something in common with and feels she can trust. Getting to know you personally in an about me section on your website can provide that. She might read this and go, “wow! I love this girl – she sounds just like me! I really want to talk to her.” She will want to hire you based on your personality, knowing that someone as fun and outgoing as you will be able to capture her wedding. Your photos will speak for themselves for your talent and experience and an about me will speak for your personality!

Here’s a few tips you can use to capture the essence of you for your About Me page.

1. Include a photo. This will help your clients connect with you on a personal level.

2. Make your writing interesting. If what you have to say about yourself isn’t interesting or funny, potential clients may pass this section up!

3. No lists of things. A list of things your interested in won’t be interesting to anyone unless you can make it really creative. This is a hard technique to successfully master without seeming like a cop-out way of avoiding writing about yourself.

4. Avoid your life history of photography. Saying, “I first picked up a camera at the age of 5, loved it, and I haven’t put it down since,” is just a variation of something you can see on many photographers websites. While it is true for some photographers, we want to make it sound a little bit more creative. Saying, “While I may have picked up camera skills early in life, I completely missed the lesson on how to tie my shoes in kindergarten,” is more interesting and tells your potential clients something about you that might make them laugh, while still explaining that you have experience. We want you to stand out from the others!

5. Write about anything, but photography!

6. Write a list of things you’re good at and things you’re bad at and use them to make fun of yourself.

Hopefully these few tips will get the ball rolling for you and help you think about how you can be creative with your About Me section and stand out! Your clients will be able to connect with you on a personal level in addition to seeing your amazing and talented photography and then, what’s not to like? Of course they’ll hire you!