Silent Tagging is a popular way on Facebook to gain new fans for your business pages as well as meet some amazingly talented individuals. Usually people love it or hate it! Without a good understanding of how you can benefit it, other than the obvious increase in “likes”, then certainly you will have those that purely hate it. Networking in general is always a positive business move. You are bringing awareness to your company and you are reaching out to others. Here are a few reasons why we feel silent tagging is right for us.
Reasons you may want to participate in Silent Tagging
Silent tagging can boost “like” numbers on Facebook. Maybe we feel that having more “fans” when our clients click our Facebook link will make people think we’re pros at our job or that we get a lot of business. Maybe that’s true? Who knows? If your main focus in networking is to only increase your “like” numbers then certainly this can be a frustrating thing for you, since not all participants in a silent tagging session “like” back. There are always those that post their own business page and run. However, don’t look at this as a reason to not network! The fact is, increasing numbers is only a very small reason why it’s important to network with others in your industry.
Networking can also allow the opportunity to connecting with other photographers. This is possibly the most beneficial reason to do this and the main goal in mind. When you meet new photographers you gain knowledge outside your bubble. Remember, different artist – different style. Different state – different style. Different equipment – different style. You learn so many aspects of the business by watching other people’s processes. The fact is, we only have broken the ice into our industry and there is ALWAYS room to grow and learn. By networking you are creating a world of knowledge at your finger tips. Don’t worry about if people liked you back, embarrass the fact that you are watching their work and becoming inspired. Think about it – networking is how you found Rock My Photography and here you can learn all kinds of great things. This is the very reason you should focus on finding others that love your same passion.
Here’s the thing, for out of every couple thousand people I might like doing silent tagging, if I can find even one Stacie I’m doing better than I was before silent tagging. That’s how Stacie and I found each other only a few short months ago. I clicked on her page during a silent tagging and hit like, she clicked on mine and somewhere along the line we started showing up in each other’s news feeds. She commented on my photos and I commented on hers. It was great to get feedback. From there it just got bigger and now the two of us have teamed up here to reach out to all of you.
I have met the most amazing people during my networking and can’t be thankful enough for the growth I have made from watching everyone else’s work. I don’t get jealous when I stumble upon someone who I think has the most amazing work, I use that and strive to get there too. Networking is almost the fire under my a$$.
Why can silent tagging work for you? Well, if you’re like us and you’re lucky enough to find even one person out of the 3,000 pages you’ve liked that can help you with your business and you can help with theirs – well, you’ve won the jackpot really. It’s worth all the likes I’ve done and not gotten back in return for silent tagging.
Understanding the Facebook Networking Process
Often you’ll see something come up on your newsfeed from another photographer saying, “Silent Tagging over at ‘soandso’s’ page” and you click and see an odd status. If you’re not familiar with silent tagging it’s basically a way to exchange likes on Facebook without breaking Facebook’s rules.
One photographer will write a status with some rules about how to ‘play.’ Usually you have to share their status on your BUSINESS page so it can bring more fans from your page to come and join. Sharing is important here because you have friends that I don’t have and I have friends that you don’t have. If we all share networking status’s then our networking community gets huge. Many times people feel reluctant to share but honestly this is a necessary step in the networking process or your community will stay little. Think of it this way: If you share the post on your business page and “Joe’s Photography” (your fan) share’s it on his page then he will bring “Sally’s Photography” (whom you don’t know) to the networking party … tadahhh you have met new people. It doesn’t just help others that you share, it helps you too!
Then you have to ‘tag’ your own page in the comments. Sometimes folks don’t know how to ‘tag’ their page, but all you have to do is make sure you like your own business page with your personal profile and then when you comment you put the “@” symbol right in front of your page when you type it and voila – it automatically links it to your page. Then you can go through the list of other photographers and hover your mouse over their page links and click “like” when the button pops up.
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